Southwest's C.E.O. on Why Now Is the Time for Bag Fees and Assigned SeatsBob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers and left them wondering what sets it apart from competitors.
Source: Southwest's C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats (https://www.nytimes.com/2025/07/06/business/southwest-bags-seats-bob-jordan.html)