How Mike Jeffries used shirtless models to sell AbercrombieThe Californian Mike Jeffries had a clear vision when he took over - "We go after the cool kids."
Source: How Mike Jeffries used shirtless models to sell Abercrombie (https://www.bbc.co.uk/news/world-us-canada-66957726?at_medium=RSS&at_campaign=KARANGA)