Inside Kanye West's Fraught Relationship With Adidas: 7 TakeawaysThe runaway success of the Yeezy collaboration between Kanye West and Adidas came at a price as the company tolerated misconduct by him for nearly a decade.
Source: Inside Kanye West's Fraught Relationship With Adidas: 7 Takeaways (https://www.nytimes.com/2023/10/27/business/adidas-kanye-west-yeezy-takeaways.html)