Joey Chestnut and Nathan's Hot Dogs Part Ways Over Rival Brand DealJoey Chestnut had long been the face of the Nathan's Famous Hot Dog Eating Contest. Then he signed up to endorse a rival brand's vegan dogs.
Source: Joey Chestnut and Nathan's Hot Dogs Part Ways Over Rival Brand Deal (https://www.nytimes.com/2024/06/11/nyregion/nathans-hot-dog-eating-contest-joey-chestnut.html)