Before the Paris Olympics, the Fabulous French Fashion FlexChristian Dior, Balenciaga, Chanel, Hermès and Louis Vuitton have turned cruise shows into diplomatic currency.
Source: Before the Paris Olympics, the Fabulous French Fashion Flex (https://www.nytimes.com/2024/06/07/style/dior-hermes-balenciaga-chanel-cruise.html)